Privacy Policy

This privacy policy is an electronic record in the form of an electronic contract formed under the information technology act, 2000 and the rules made thereunder and the amended provisions pertaining to electronic documents / records in various statutes as amended by the information technology act, 2000. This privacy policy does not require any physical, electronic or digital signature. This document is published and shall be construed in accordance with the provisions of the information technology (reasonable security practices and procedures and sensitive personal data of information) rules, 2011 under information technology act, 2000; that require publishing of the privacy policy for collection, use, storage and transfer of sensitive personal data or information. This privacy policy is a legally binding document between you and PURA VIDA (both terms defined below). The terms of this privacy policy will be effective upon your acceptance of the same (directly or indirectly in electronic form, by clicking on the “I accept” tab or by use or the website or by other means) and will govern the relationship between you and PURA VIDA for your use of the website (defined below). Please read this privacy policy carefully. By using the website, you indicate that you understand, agree and consent to this privacy policy. If you do not agree with the terms of this privacy policy, please do not use this website. You hereby provide your unconditional consent or agreements to PURA VIDA as provided under section 43a and section 72a of information technology act, 2000.

By providing Us Your Information or by making use of the facilities provided by the Website, You hereby consent to the collection, storage, processing and transfer of any or all of Your Personal Information and Non-Personal Information by PURA VIDA as specified under this Privacy Policy. You further agree that such collection, use, storage and transfer of Your Information shall not cause any loss or wrongful gain to You or any other person. MYPURAVIDA WELLNESS (previously known as WHOLESOME MEDTECH PRIVATE LIMITED)  (“PURA VIDA” or “We” or “Us” or “Our”) is concerned about the privacy of the data and information of users (“You” or “Your” or “Yourself”) accessing the offerings including Counselling, Consultation, Selling Nutraceutical & Pharmaceutical Products (“Services”) on PURA VIDA’s websites, mobile sites or mobile applications (“Website”) and “Experts” refers to the empanelled/employed registered medical professionals/doctors with PURA VIDA, who shall recommend the treatment plan as per Your concerns/requirements. This Privacy Policy is a contract between You and PURA VIDA. This Privacy Policy shall be read together with the respective Terms of Use or other terms and condition of PURA VIDA Website. This Privacy Policy is designed to tell You about Our practices regarding collection, use, and disclosure of information or data that You may provide via this Website. Please be sure to read this entire Privacy Policy before using or submitting information to this Website. This Privacy Policy is effective as of the date set forth above and is only applicable to the Website and not to any other website that you may be able to access from the Website which may have its own data collection and use practices and policies. Such information may be classified as personal information under the purview of Regulation 4 of the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011. We strictly adhere to the requirements of the data protection law established in India and this Privacy Policy is published in accordance with:

Section 43 A of the Information Technology Act, 2000;

Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (the “SPI Rules”); and

Regulation 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011.

If You have any queries or concerns regarding this Privacy Policy, You should contact us at support@PURA

1. Collection and storage of information

1.1. The Information (which shall also include data) provided by You to PURA VIDA or collected from You by PURA VIDA may consist of “Personal Information” and “Non-Personal Information”.

1.2. Personal Information is Information collected that can be used to uniquely identify or contact You. Personal Information for the purposes of this Privacy Policy shall include, but not be limited to Your name, address, contact number, e-mail address or other contact information, Information regarding your transactions on the Website, Your financial information, Internet Protocol address, Any other items of “sensitive personal data or information” as such term is defined under the Information Technology (Reasonable Security Practices And Procedures And Sensitive Personal Data Of Information) Rules, 2011 enacted under the Information Technology Act, 2000, Identification code of Your communication device which You use to access the Website or any other Information that You provide during Your registration process, if any, on the Website.

1.3. Such Personal Information may be collected in various ways including during the course of You registering as a user on the Website, registering as a merchant on the Website, availing certain Services offered on the Website. Such instances include but are not limited to participating in any online survey or contest or otherwise or posting user reviews or otherwise doing business on the Website.

1.4. We may receive Personal information about You from third parties, such as social media services, commercially available sources and business partners. If you access Website through a social media service or connect a service on Website to a social media service, the information We collect may include Your user name associated with that social media service, any information or content the social media service has the right to share with Us, such as Your profile picture, email address or friends list, and any information You have made public in connection with that social media service. When You access the Website through social media services or when You connect Website to social media services, You are authorizing PURA VIDA to collect, store, and use and retain such information and content in accordance with this Privacy Policy.

1.5. PURA VIDA may also collect information other than Personal Information from You through the Website when You visit and / or use the Website. Such information may be stored in server logs. This Non-Personal Information may include Your geographic location, details of Your telecom service provider or internet service provider, the type of browser (Internet Explorer, Firefox, Opera, Google Chrome etc.), the operating system of Your system, device and the Website You last visited before visiting the Website or the duration of Your stay on the Website is also stored in the session along with the date and time of Your access.

1.6. Non-Personal Information is collected through various ways such through the use of cookies. PURA VIDA may store temporary or permanent “cookies” on Your computer. You can erase or choose to block these cookies from Your computer. You can configure Your computer’s browser to alert You when We attempt to send You a cookie with an option to accept or refuse the cookie. If You have turned cookies off, You may be prevented from using certain features of the Website.

1.7. Please do note that Personal Information and Non Personal Information may be treated differently as per this Privacy Policy.

1.8. You hereby represent to PURA VIDA that:- a) the Information You provide from time to time is and shall be authentic, correct, current and updated and You have all the rights, permissions and consents as may be required to provide such Information to PURA VIDA. b) Your providing the Information to PURA VIDA and PURA VIDA’s consequent storage, collection, usage, transfer, access or processing of the same shall not be in violation of any third party agreement, laws, charter documents, judgments, orders and decrees.

1.9. PURA VIDA and its officers, directors, contractors or agents shall not be responsible for the authenticity of the Information that You or any other user provide to PURA VIDA. You shall indemnify and hold harmless PURA VIDA and its officers, directors, contractors or agents and any third party relying on the Information provided by You in the event You are in breach of this Privacy Policy including this provision and the immediately preceding provision above.

1.10. Your Information will primarily be stored in electronic form however certain data can also be stored in physical form. We may store, collect, process and use your data in countries other than Republic of India but under compliance with applicable laws. We may enter into agreements with third parties (in or outside of India) to store or process your information or data. These third parties may have their own security standards to safeguard your information or data and we will on commercial reasonable basis require from such third parties to adopt reasonable security standards to safeguard your information/data.

1.11. By using PURA VIDA's website you are opting to receive transactional and promotional emails and SMS.

2. Purpose for collecting, using, storing and processing of information

PURA VIDA collects, uses, stores and processes Your Information for any purpose as may be permissible under applicable laws (including where the applicable law provides for such collection, usage, storage or processes in accordance with the consent of the user) and shall include the following:

2.1. to facilitate Your use of the Website;

2.2. to respond to Your inquiries or fulfil Your requests for information about the various Services offered on the Website;

2.3. to provide You with information about Services available on the Website and to send You information, materials, and offers;

2.4. to send You important information regarding the Website, changes in terms and conditions, user agreements, and policies and/or other administrative information;

2.5. to send You surveys and marketing communications;

2.6. to personalize Your experience on the Website by presenting advertisements, Services and offers tailored to Your preferences;

2.7. to help You address Your problems incurred on the Website including addressing any technical problems;

2.8. if You avail of any service from the Website, to complete and fulfil the same.

2.9. to protect the integrity and for proper administering of the Website;

2.10. to conduct internal reviews and data analysis for the Website;

2.11. to improve the Services and content on the Website;

2.12. to conducting academic research, surveys, analytical studies on various aspects including user behaviour, user preferences etc.;

2.13. to respond to legal, judicial, quasi-judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law;

2.14. to implement information security practices;

2.15. to determine any security breaches, computer contaminant or computer virus;

2.16. to investigate, prevent, or take action regarding illegal activities and suspected fraud,

2.17. to undertake forensics of the concerned computer resource as a part of investigation or internal audit;

2.18. To process any job application You may submit;

2.19. to trace computer resources or any person who may have contravened, or is suspected of having or being likely to contravene, any provision of law including the Information Technology Act, 2000 that is likely to have an adverse impact on the services provided on any Website or by PURA VIDA; and

2.20. to enable a potential buyer or investor to evaluate the business of PURA VIDA. [Individually and collectively referred to as (“Purposes”)] You hereby agree and acknowledge that the Information so collected is for lawful purpose connected with a function or activity of PURA VIDA or any person on its behalf, and the collection of Information is necessary for the Purposes.

3. Sharing and disclosure of your information

3.1 You hereby unconditionally agree and permit that PURA VIDA may transfer, share, disclose or part with all or any of Your Information, within and outside of the Republic of India to third party service providers / partners / banks and financial institutions for one or more of the Purposes or as may be required by applicable law.

3.2. You acknowledge and agree that, to the extent permissible under applicable laws, it is adequate that when PURA VIDA transfers Your Information to any other entity within or outside Your country of residence, PURA VIDA will place contractual obligations on the transferee which will oblige the transferee to adhere to the provisions of this Privacy Policy.

3.3. PURA VIDA may share statistical data and other details (other than Your Personal Information) without Your express or implied consent to facilitates various programmes or initiatives launched by PURA VIDA, its affiliates, agents, third party service providers, partners or banks & financial institutions, from time to time. We may transfer/disclose/share Information (other than Your Personal Information) to those parties who support Our business, such as providing technical infrastructure services, analyzing how Our Services are used, providing merchants services, facilitating payments, or conducting academic research and surveys. These affiliates and third party service providers shall adhere to confidentiality obligations consistent with this Privacy Policy. Notwithstanding the above, We use other third parties such as a credit/debit card processing company, payment gateway, pre-paid cards etc. to enable You to make payments for availing Services. When You sign up for these Services, You may have the ability to save Your card details for future reference and faster future payments. In such case, We may share Your relevant Personal Information as necessary for the third parties to provide such services, including Your name, residence and email address. The processing of payments or authorization is solely in accordance with these third parties policies, terms and conditions and We are not in any manner responsible or liable to You or any third party for any delay or failure at their end in processing the payments.

3.4 We may also share Personal Information if We believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of various terms and conditions or our policies.

3.5. We reserve the right to disclose your information when required to do so by law or regulation, or under any legal obligation or order under law or in response to a request from a law enforcement or governmental agency or judicial, quasi-judicial or any other statutory or constitutional authority or to establish or exercise our legal rights or defend against legal claims.

3.6. You further agree that such disclosure, sharing and transfer of Your Personal Information and Non-Personal Information shall not cause any wrongful loss to You or to any third party, or any wrongful gain to Us or to any third party.

3.7. We and Our affiliates will share / sell some or all of Your personal information with another business entity should We (or Our assets) plan to merge with, or be acquired by that business entity, or re-organization, amalgamation, restructuring of business. Should such a transaction occur that other business entity (or the new combined entity) will be required to follow this Privacy Policy with respect to Your Personal Information.

4. Link to other websites

4.1. Our Website may provide links to other sites. These links are provided for Your convenience only and the provision of these links does not mean that sites are related or associated with Us. Please note that these Sites have their terms of use and privacy policies. You should check their privacy policy before You submit Your Personal Information or any other data with them. We don’t guarantee the content and the security of those sites.

4.2. We may have certain features on Our Website which may be hosted by third parties, Your interaction with such features shall be governed by the privacy policy of such third parties.

4.3. We shall not be responsible for any loss, damage, claim or expense caused as a result of You accessing these third party sites and features.

5. Security

5.1. We strive to ensure the security, integrity and privacy of Your Information and to protect Your Personal Information against unauthorized access or unauthorized alteration, disclosure or destruction. We adopt adequate measures to prevent unauthorized access to Your Personal Information.

5.2. We reserve the right to conduct a security review at any time to verify Your identity. You agree to provide Us all the information that We request for the security review. If You fail to comply with any security request, We reserve the right terminate Your account with Us and prohibit Your access to the Website.

5.3. We are not liable and cannot be held liable for any breach of security or for any actions of any third parties that receive Your Personal Information

5.4. The trademarks, logos and service marks displayed on the Website (“Marks”) are the property of PURA VIDA or their merchants or respective third parties. You are not permitted to use the Marks without the prior consent of PURA VIDA, the merchants or the third party that may own the Marks

5.5. Notwithstanding anything contained in this Policy or elsewhere, We shall not be held responsible for any loss, damage or misuse of Your Personal Information, if such loss, damage or misuse is attributable to a Force Majeure Event (as defined below). A “Force Majeure Event” shall mean any event that is beyond Our reasonable control and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, unauthorised access to computer data and storage device, computer crashes, breach of security and encryption, etc.

6. Medical Information

6.1 . We may share your Personal Information to those service providers and Practitioners with which You or PURA VIDA on your behalf have made arrangements through our Website. We provide them with the Personal Information needed to make and complete Your appointment / answer the query You post.

6.2 . We may share your Personal Information to our Service providers and Experts with which You or PURA VIDA on your behalf have made arrangements of procuring the Services through our Website. We provide them with the Personal Information needed to make and complete Your appointment / answer the query You post.

6.3 . The medical information made available by You is displayed exclusive to Practitioners and PURA VIDA and vice versa and is not made public in the Website.

6.4 . The confidential nature of the prescription You provide or is provided to You by PURA VIDA’s Experts on the Website for accessing the Services is always maintained and We treat Your prescription as a protected information.

7. Choice/opt-out

You agree and acknowledge that You are providing your Information out of your free will. You have an option not to provide or permit PURA VIDA to collect Your Personal Information or later on withdraw Your consent with respect to such Personal Information so provided herein by sending an email to the grievance officer or such other electronic address as may be notified to You.

8. Updates to this privacy policy

PURA VIDA may change the data privacy practices and update this Privacy Policy as and when the need arises, and the same will be made available on the Website. But our commitment to protect